Wednesday, July 25, 2012

Introducing Zoona!

Following the close of our recent investment, we asked our staff and customers what they thought of our name and brand. Here is what we heard:
  • "I thought your name was MTZL; or was it MTZ?" 
  • "I just call you 'Mobile' because 'Transactions' is too hard to say" 
  • "Are you the green guys?" Sometimes being a successful business means listening to feedback, even when it means changing your name! 
We are therefore rebranding under the name of Zoona (pronounced Z-oh-na), which means, "It's real" in Nyanja, one of Zambia's major languages. We have a brand new logo in our unique bright green representing growth for Africa, our customers, and ourselves. And we are more committed than ever to make transacting in Africa Easy Quick Safe for our customers.

But a brand is much more than a name and logo. As my mother once told me, "It's what's inside that really counts." The true Zoona brand is represented by the following core beliefs that guide our actions and keep us grounded:

We believe in finding solutions. We proactively search within our target market for bottlenecks, inefficiencies, and processes that don't work where our technology solutions can create new ways of doing things for our customers.

We believe in traction by action. We are not afraid to take calculated risks to test new ideas, and we will systematically learn from our experiences. 

We believe in working with change-makers. We want to work with disruptive and innovative people and organisations who will adopt and adapt technology solutions to their problems. 

We believe in getting it right. Our customers must understand what we're offering them and we must consistently deliver on our commitments through effective and efficient structures and processes. 

We believe in scale. We will develop technology solutions that enable our customers to scale, thereby making a positive contribution to Africa's economic growth. 

We believe in people. We understand that we will succeed or fail on our ability to find great customers and staff and keep them happy. We will achieve this by behaving with humility and operating with fairness and transparency. 

We hope you like our new brand as much as we do!


ps. Look for me on Twitter @ZoonaMike

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